Monday, July 25, 2011

S(n)o(w) White!

Talking about localisation. When I visited the KLU branch of Peek & Cloppenburg on Saturday, about one third of a floor was filled with racks of white clothes only. Why? It was because of the annual Fête Blanche , highlight of the event calendar of Carinthia's jeunesse dorée which took place the night before.
Well, the marketing ploy definitely worked as I suddenly remembered *needing* a pair of white jeans and duly ended up with one.


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