So What?

Austrian snack manufacturer Kelly's are currently running TV ads and print campaigns for their new product, "microwaves", which are marketed as the "quickest side-dish of the world". Yawn. It's essentally microwaved crinkle-cut potato crisps marketed as the perfect side dish for anything you could possibly imagine (as detailed in the really annoying rap sung by a boy in the TV commercial). Come again? Kelly's marketing department must have been really bored in order to come up with this brainwave.