Product Placement

The other day, MC and I attended an event at the Austrian T-Mobile headquarters. When we walked home we saw a huge ad on the fire wall of the building "next door":

It was by mobile-phone company Orange, reading "We just wanted to say "hello" to our competitor". Now I hate Orange's annoying jingle and new "Hallo, Europa"-line of advertising, but I found this a master-stroke and had to take a photo even though it was pitch-dark (thank you, Photoshop).