I hadn't even noticed

...that prices for staple foods had gone up and couldn't quite understand what the fuss was all about, but that the retail price for my favourite glossy mag has suddenly gone up from € 6.90 (last year) to € 7.95 (last month) to an obscene € 9.30 really hurt. Maybe not enough to make me stop buying it in Austria where they don't give you the freebies that often come with the magazine anyway, but enough to consider it.